If John B had felt that he has a strong legal leg to stand on, I’m sure he would have taken legal action at the same time, instead of making this a racial discrimination issue and trial by social media. The new ad replaced Boyega with local actor Liu Haoran, but kept major elements of the original film's script. British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. This is definitely Jo Malone at fault. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. Boyega was entirely replaced by Haoran in the Chinese version of the ad, a move that Jo Malone has since apologised for. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. … Except anything with John Boyega in it was replaced by the brand with Liu Haoran and any references to his family and friends were also cut. I wasn’t even rude at anyone. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. In a statement to The Hollywood Reporter, they said: ADVERTISEMENT. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of … Jo Malone has since moved to quickly apologise to John for the offense their massive misstep has taken and has already pulled the ad from the Chinese market. Absolutely disgusting and disrespectful. However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. Taking to … Welcome to Liu Haoran International, an English fansite for young Chinese actor Liu Haoran! After all, the Americans is a very litigious society. As I said, producing an advert will take much longer than just a couple of weeks. It has removed the ad … The recreated ad replaced Boyega with Chinese star Liu Haoran. Stay signed in. On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … This category only includes cookies that ensures basic functionalities and security features of the website. The British are not shy about litigation either. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. Every story has got more than one side. Published ... Liu Haoran… The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. The brand issued an apology on Saturday for taking an ad Boyega created and directed as a global ambassador and replacing Boyega with actor Liu Haoran ... actor Haoran.) After all, producing a commercial doesn’t take place suddenly. What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. The brand has subsequently apologised to Boyega for the “misstep”. There is nothing racist about replacing with local faces. We'll assume you're ok with this, but you can opt-out if you wish. You find it hard to believe that John didn’t know about an Jo Malone was shooting in CHINA? British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John … Xiao Zhan Writes, ‘Don’t Hurt Others!’ Seemingly in Response to His Antis Cyberbullying He Jiong. Email address. Reset password: Click here. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. Inform yourself first before opening your mouth. The commercial featuring Boyega was reshot for the Chinese market using the actor Liu Haoran. ... but featured Chinese star Liu Haoran … It has removed the ad and apologized. Good for John. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family. Who has the copyright to all creative ideas, Jo Malone or John B? Jo Malone, a luxury perfume ... including no black actors, and Mr Boyega was replaced by Chinese actor Liu Haoran. Trouble signing in? Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. John Boyega Unceremoniously Replaced by Liu Haoran in Jo Malone Ad for China. Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based on his own personal experiences and featured scenes of himself kicking back with his family and friends around his home town.eval(ez_write_tag([[580,400],'dramapanda_com-medrectangle-3','ezslot_0',641,'0','0'])); We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. All I said was that we shouldn’t be so quick to jump to conclusions. The modified version replaced Boyega with Chinese star Liu Haoran. These cookies will be stored in your browser only with your consent. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. I feel sorry for both guys. I have to say John Boyega’s ad gave me goosebumps. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. This website uses cookies to improve your experience while you navigate through the website. In a statement to The Hollywood Reporter, Jo Malone London admitted that the ad, designed for Chinese audiences, was a misstep and has been removed. document.getElementById("comment").setAttribute( "id", "a61c229ed72ad7babeb6f9d0e0c95da2" );document.getElementById("ca5e8c7dca").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. Trouble signing in? Marylebone, London, W1G 0PG. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. Star Wars actor John Boyega announced he is resigning as a Jo Malone global ambassador after the fragrance brand reshot Boyega's campaign using Chinese actor Liu Haoran a … “John is a tremendous artist with great personal vision and direction. The brand has subsequently apologised to Boyega for the “misstep”. Jo Malone apologises to John Boyega after actor is cut out of Chinese version of aftershave advert. These cookies do not store any personal information. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China. There is truly something magical, genius, and genuine about it. John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. Sign in. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. 15 Sep 2020 - 19:37 ... for fragrance company Jo Malone … British perfume brand Jo Malone has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a Chinese actor. What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. Jo Malone Apologises After John Boyega Is Cut From Chinese Version Of Advert He Created And Directed They've said the decision to reshoot the ad with Chinese actor Liu Haoran was a "misstep". Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market.

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